{"id":1441,"date":"2026-10-21T22:10:04","date_gmt":"2026-10-21T20:10:04","guid":{"rendered":"https:\/\/sabateriabertran.fiproyecto.com\/historia\/"},"modified":"2026-10-21T23:17:30","modified_gmt":"2026-10-21T21:17:30","slug":"historia","status":"publish","type":"page","link":"https:\/\/sabateriabertran.fiproyecto.com\/ca\/historia\/","title":{"rendered":"Hist\u00f2ria"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section cb-divi\">\n<div class=\"et_pb_row_0 et_pb_row et_flex_row cb-divi-row\">\n<div class=\"et_pb_column_0 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone cb-divi-col\">\n<div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"cb\"><header class=\"cb-phero\"><div class=\"cb-wrap\"><nav class=\"cb-bc\" aria-label=\"Fil d\u2019Ariadna\"><p><span><span><a href=\"https:\/\/sabateriabertran.fiproyecto.com\/ca\/\">Inici<\/a><\/span><\/span><\/p><\/nav><p class=\"cb-kick\">Des de 1923<\/p><h1 class=\"cb-h1p\">Hist\u00f2ria de Cal\u00e7ats Bertr\u00e1n, sabateria a Vilafranca des de 1923<\/h1><div class=\"cb-intro\"><p>Cal\u00e7ats Bertr\u00e1n \u00e9s una sabateria familiar de Vilafranca del Pened\u00e8s amb m\u00e9s d\u2019un segle d\u2019hist\u00f2ria: fundada el 1923, ja fa quatre generacions que es dedica al mateix ofici, ajudar cada persona a trobar el cal\u00e7at que de veritat li va b\u00e9.<\/p><\/div><\/div><\/header><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_flex_section cb-divi\">\n<div class=\"et_pb_row_1 et_pb_row et_flex_row cb-divi-row\">\n<div class=\"et_pb_column_1 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone cb-divi-col\">\n<div class=\"et_pb_code_1 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"cb\">\n<section class=\"cb-sec cb-hist\" aria-labelledby=\"cb-h-a\">\n<div class=\"cb-wrap\">\n<div class=\"cb-hgrid\">\n<div class=\"cb-hpics cb-rv\">\n<img width=\"808\" height=\"1024\" src=\"https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/zb-heritage-default-808x1024.webp\" class=\"cb-hp1\" alt=\"Alpargatas hist\u00f3ricas de Sabateria Bertr\u00e1n, testimonio de m\u00e1s de cien a\u00f1os de oficio\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/zb-heritage-default-808x1024.webp 808w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/zb-heritage-default-1000x1267.webp 1000w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/zb-heritage-default-237x300.webp 237w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/zb-heritage-default-768x973.webp 768w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/zb-heritage-default.webp 1263w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/>\n<img width=\"768\" height=\"768\" src=\"https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/zb-historia-bertrans-1-768x768.webp\" class=\"cb-hp2\" alt=\"Archivo hist\u00f3rico de la familia Bertr\u00e1n\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/zb-historia-bertrans-1-768x768.webp 768w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/zb-historia-bertrans-1-600x600.webp 600w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/zb-historia-bertrans-1-100x100.webp 100w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/zb-historia-bertrans-1-1000x1000.webp 1000w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/zb-historia-bertrans-1-300x300.webp 300w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/zb-historia-bertrans-1-1024x1024.webp 1024w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/zb-historia-bertrans-1-150x150.webp 150w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/zb-historia-bertrans-1.webp 1413w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\n<span class=\"cb-big\" aria-hidden=\"true\">1923<\/span>\n<\/div>\n<div class=\"cb-rv\">\n<p class=\"cb-kick\">Arxiu de la casa<\/p>\n<h2 class=\"cb-h2\" id=\"cb-h-a\">M\u00e9s d\u2019un segle caminant amb tu<\/h2>\n<p class=\"cb-txt\">D\u2019aquelles primeres espardenyes i menorquines dels anys 20 al cat\u00e0leg actual (botes de pell i serratge, cal\u00e7at c\u00f2mode per a peus amples, sabatilles d\u2019estar per casa), l\u2019ofici ha canviat de format, per\u00f2 no de criteri: continuem sent una botiga de barri, no una plataforma de dropshipping.<\/p>\n<p class=\"cb-txt\">Avui continuem al mateix local de sempre, al Carrer de la Cort de Vilafranca del Pened\u00e8s, atenent amb el mateix criteri que fa un segle: emprovar abans de vendre, con\u00e8ixer qui compra i recomanar nom\u00e9s all\u00f2 que de veritat servir\u00e0. No \u00e9s una promesa de m\u00e0rqueting: \u00e9s, literalment, el que hem fet durant quatre generacions.<\/p>\n<div class=\"cb-nums\">\n<div><b>+100<\/b><span>Anys d\u2019hist\u00f2ria<\/span><\/div>\n<div><b>4<\/b><span>Generacions<\/span><\/div>\n<div><b>1923<\/b><span>Any de fundaci\u00f3<\/span><\/div>\n<\/div>\n<div class=\"cb-btns\"><a class=\"cb-btn cb-bgold\" href=\"\/ca\/tienda-fisica\/\">Visita\u2019ns a la botiga<svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_flex_section cb-divi\">\n<div class=\"et_pb_row_2 et_pb_row et_flex_row cb-divi-row\">\n<div class=\"et_pb_column_2 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone cb-divi-col\">\n<div class=\"et_pb_code_2 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"cb\">\n<section class=\"cb-sec\" aria-labelledby=\"cb-h-s\">\n<div class=\"cb-wrap cb-split2\">\n<div class=\"cb-rv\"><p class=\"cb-kick\">Com treballem<\/p><h2 class=\"cb-h2\" id=\"cb-h-s\">Una botiga de selecci\u00f3, generaci\u00f3 rere generaci\u00f3<\/h2><\/div>\n<div class=\"cb-prose cb-rv\">\n<p>No som una f\u00e0brica de cal\u00e7at ni pretenem ser-ho: som una botiga de selecci\u00f3. Des de les primeres espardenyes que es van vendre en aquest mateix local fins al cat\u00e0leg actual, el que sempre ha definit Cal\u00e7ats Bertr\u00e1n ha estat el criteri a l\u2019hora de triar quin cal\u00e7at val la pena tenir a la botiga: no la quantitat, sin\u00f3 que cada parell tingui una ra\u00f3 real per ser aqu\u00ed.<\/p>\n<p>Pots veure les nostres ressenyes reals a <a href=\"https:\/\/maps.google.com\/?cid=11823082990859112924\" target=\"_blank\" rel=\"noopener\">Google<\/a>, o seguir el dia a dia de la botiga a <a href=\"https:\/\/www.instagram.com\/calcatsbertran\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, <a href=\"https:\/\/facebook.com\/sabateriabertran\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> i <a href=\"https:\/\/www.tiktok.com\/@calcatsbertran\" target=\"_blank\" rel=\"noopener\">TikTok<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_section_3 et_pb_section et_section_regular et_flex_section cb-divi\">\n<div class=\"et_pb_row_3 et_pb_row et_flex_row cb-divi-row\">\n<div class=\"et_pb_column_3 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone cb-divi-col\">\n<div class=\"et_pb_code_3 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"cb\">\n<section class=\"cb-sec cb-hist cb-pillars\" aria-labelledby=\"cb-h-p\">\n<div class=\"cb-wrap\">\n<div class=\"cb-sh cb-rv\"><div><p class=\"cb-kick\">La nostra manera de treballar<\/p><h2 class=\"cb-h2\" id=\"cb-h-p\">Quatre pilars, una mateixa manera de treballar<\/h2><p class=\"cb-sub cb-sub-l\">L\u2019ofici es transmet, per\u00f2 tamb\u00e9 es demostra cada dia en la manera de seleccionar, aconsellar i acompanyar.<\/p><\/div><\/div>\n<div class=\"cb-pill cb-pill-top\">\n<div class=\"cb-pi cb-rv\"><i>I<\/i><h3>Tradici\u00f3 viva<\/h3><p>Des de 1923, no com una cosa de qu\u00e8 presumir, sin\u00f3 com a experi\u00e8ncia acumulada: quatre generacions veient quin cal\u00e7at aguanta l\u2019\u00fas diari i quin no, quines marques compleixen el que prometen i qu\u00e8 necessita de veritat cada tipus de peu.<\/p><\/div>\n<div class=\"cb-pi cb-rv\"><i>II<\/i><h3>Criteri expert<\/h3><p>Seleccionem segons el peu, l\u2019\u00fas i la comoditat, no segons el que estigui de moda aquella temporada. Aix\u00f2 vol dir, de vegades, recomanar el model m\u00e9s senzill del cat\u00e0leg en lloc del m\u00e9s car, si \u00e9s el que de veritat et servir\u00e0.<\/p><\/div>\n<div class=\"cb-pi cb-rv\"><i>III<\/i><h3>Proximitat<\/h3><p>Preferim que ens preguntis abans de comprar que no pas que compris i te\u2019n penedeixis. A la botiga de Vilafranca del Pened\u00e8s o per WhatsApp, el millor consell sobre cal\u00e7at te\u2019l dona alg\u00fa que coneix l\u2019ofici, no un algorisme.<\/p><\/div>\n<div class=\"cb-pi cb-rv\"><i>IV<\/i><h3>Qualitat \u00fatil<\/h3><p>Durabilitat i materials per sobre de la moda r\u00e0pida: preferim vendre un parell que duri diversos anys que no pas vendre m\u00e9s parells que no aguantin una temporada. \u00c9s la l\u00f2gica amb qu\u00e8 triem marques com Postigo, Segarra o Kickers.<\/p><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_section_4 et_pb_section et_section_regular et_flex_section cb-divi\">\n<div class=\"et_pb_row_4 et_pb_row et_flex_row cb-divi-row\">\n<div class=\"et_pb_column_4 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone cb-divi-col\">\n<div class=\"et_pb_code_4 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"cb\">\n<section class=\"cb-sec\" aria-labelledby=\"cb-h-n\">\n<div class=\"cb-wrap cb-split2 cb-split-img\">\n<figure class=\"cb-seal-img cb-rv\"><img width=\"768\" height=\"512\" src=\"https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/logo-sabateria-bertran-768x512.webp\" class=\"\" alt=\"Sello hist\u00f3rico de Sabateria Bertr\u00e1n\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/logo-sabateria-bertran-768x512.webp 768w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/logo-sabateria-bertran-1000x666.webp 1000w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/logo-sabateria-bertran-300x200.webp 300w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/logo-sabateria-bertran-1024x682.webp 1024w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/logo-sabateria-bertran.webp 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption>Segell hist\u00f2ric de Sabateria Bertr\u00e1n<\/figcaption><\/figure>\n<div class=\"cb-rv\">\n<p class=\"cb-kick\">Arxiu de la casa<\/p>\n<h2 class=\"cb-h2\" id=\"cb-h-n\">El que no som<\/h2>\n<div class=\"cb-prose\"><p>No som un marketplace ni una botiga de dropshipping, ni un cat\u00e0leg sense criteri. Cada producte que veus a la nostra web, des de les botes de pell i serratge fins a les espardenyes i menorquines de sempre, ha passat per una selecci\u00f3 real feta per la mateixa fam\u00edlia que at\u00e9n el p\u00fablic a Vilafranca del Pened\u00e8s des de 1923.<\/p>\n<p>Quan hem trobat productes al cat\u00e0leg que no complien aquest criteri, els hem retirat, encara que aix\u00f2 signifiqui tenir menys refer\u00e8ncies que altres botigues en l\u00ednia.<\/p><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_section_5 et_pb_section et_section_regular et_flex_section cb-divi\">\n<div class=\"et_pb_row_5 et_pb_row et_flex_row cb-divi-row\">\n<div class=\"et_pb_column_5 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone cb-divi-col\">\n<div class=\"et_pb_code_5 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"cb\">\n<section class=\"cb-sec cb-shop\" aria-labelledby=\"cb-h-c\">\n<div class=\"cb-wrap\">\n<div class=\"cb-sh cb-rv\"><div><p class=\"cb-kick\">El nostre cat\u00e0leg avui<\/p><h2 class=\"cb-h2\" id=\"cb-h-c\">Descobreix el que seleccionem avui<\/h2><\/div><a class=\"cb-link\" href=\"\/ca\/tienda\/\">Veure tota la botiga<svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a><\/div>\n<div class=\"cb-cats\"><a class=\"cb-cat cb-rv\" href=\"https:\/\/sabateriabertran.fiproyecto.com\/ca\/calzado-comodo\/\"><span class=\"cb-cfr\"><span>01<\/span><img width=\"768\" height=\"1152\" src=\"https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/sabata-dhome-en-velcro-vellut-768x1152.webp\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width:760px) 46vw, 290px\" srcset=\"https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/sabata-dhome-en-velcro-vellut-768x1152.webp 768w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/sabata-dhome-en-velcro-vellut-1000x1500.webp 1000w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/sabata-dhome-en-velcro-vellut-200x300.webp 200w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/sabata-dhome-en-velcro-vellut-683x1024.webp 683w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/sabata-dhome-en-velcro-vellut.webp 1024w\" \/><\/span><span class=\"cb-cinfo\"><span><b>Cal\u00e7at c\u00f2mode<\/b><em data-no-translation=\"\" data-trp-gettext=\"\">11 productes<\/em><\/span><span class=\"cb-arr\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/span><\/span><\/a><a class=\"cb-cat cb-rv\" href=\"https:\/\/sabateriabertran.fiproyecto.com\/ca\/botas\/\"><span class=\"cb-cfr\"><span>02<\/span><img width=\"768\" height=\"768\" src=\"https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/untitled-oct20_11-23-768x768.webp\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width:760px) 46vw, 290px\" srcset=\"https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/untitled-oct20_11-23-768x768.webp 768w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/untitled-oct20_11-23-600x600.webp 600w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/untitled-oct20_11-23-100x100.webp 100w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/untitled-oct20_11-23-1000x1000.webp 1000w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/untitled-oct20_11-23-300x300.webp 300w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/untitled-oct20_11-23-150x150.webp 150w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/untitled-oct20_11-23.webp 1024w\" \/><\/span><span class=\"cb-cinfo\"><span><b>Botes<\/b><em data-no-translation=\"\" data-trp-gettext=\"\">5 productes<\/em><\/span><span class=\"cb-arr\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/span><\/span><\/a><a class=\"cb-cat cb-rv\" href=\"https:\/\/sabateriabertran.fiproyecto.com\/ca\/alpargatas\/\"><span class=\"cb-cfr\"><span>03<\/span><img width=\"768\" height=\"768\" src=\"https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/Espardenyes-3-vetas-negro-punta-blanca-Taverner-768x768.webp\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width:760px) 46vw, 290px\" srcset=\"https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/Espardenyes-3-vetas-negro-punta-blanca-Taverner-768x768.webp 768w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/Espardenyes-3-vetas-negro-punta-blanca-Taverner-600x600.webp 600w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/Espardenyes-3-vetas-negro-punta-blanca-Taverner-100x100.webp 100w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/Espardenyes-3-vetas-negro-punta-blanca-Taverner-1000x1000.webp 1000w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/Espardenyes-3-vetas-negro-punta-blanca-Taverner-300x300.webp 300w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/Espardenyes-3-vetas-negro-punta-blanca-Taverner-1024x1024.webp 1024w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/Espardenyes-3-vetas-negro-punta-blanca-Taverner-150x150.webp 150w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/Espardenyes-3-vetas-negro-punta-blanca-Taverner.webp 1254w\" \/><\/span><span class=\"cb-cinfo\"><span><b>Espardenyes<\/b><em data-no-translation=\"\" data-trp-gettext=\"\">4 productes<\/em><\/span><span class=\"cb-arr\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/span><\/span><\/a><a class=\"cb-cat cb-rv\" href=\"https:\/\/sabateriabertran.fiproyecto.com\/ca\/zapatillas-de-casa\/\"><span class=\"cb-cfr\"><span>04<\/span><img width=\"768\" height=\"768\" src=\"https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/zapatilla-casa-tiro-alto-borreguillo-768x768.webp\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width:760px) 46vw, 290px\" srcset=\"https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/zapatilla-casa-tiro-alto-borreguillo-768x768.webp 768w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/zapatilla-casa-tiro-alto-borreguillo-600x600.webp 600w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/zapatilla-casa-tiro-alto-borreguillo-100x100.webp 100w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/zapatilla-casa-tiro-alto-borreguillo-1000x1000.webp 1000w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/zapatilla-casa-tiro-alto-borreguillo-300x300.webp 300w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/zapatilla-casa-tiro-alto-borreguillo-1024x1024.webp 1024w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/zapatilla-casa-tiro-alto-borreguillo-150x150.webp 150w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/zapatilla-casa-tiro-alto-borreguillo.webp 1600w\" \/><\/span><span class=\"cb-cinfo\"><span><b>Sabatilles d\u2019estar per casa<\/b><em data-no-translation=\"\" data-trp-gettext=\"\">4 productes<\/em><\/span><span class=\"cb-arr\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/span><\/span><\/a><a class=\"cb-cat cb-rv\" href=\"https:\/\/sabateriabertran.fiproyecto.com\/ca\/zuecos-sanitarios\/\"><span class=\"cb-cfr\"><span>05<\/span><img width=\"768\" height=\"512\" src=\"https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/suecos-sanitarios-en-piel-negros-768x512.webp\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width:760px) 46vw, 290px\" srcset=\"https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/suecos-sanitarios-en-piel-negros-768x512.webp 768w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/suecos-sanitarios-en-piel-negros-300x200.webp 300w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/suecos-sanitarios-en-piel-negros-600x400.webp 600w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/suecos-sanitarios-en-piel-negros.webp 980w\" \/><\/span><span class=\"cb-cinfo\"><span><b>Esclops sanitaris<\/b><em data-no-translation=\"\" data-trp-gettext=\"\">2 productes<\/em><\/span><span class=\"cb-arr\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/span><\/span><\/a><a class=\"cb-cat cb-rv\" href=\"https:\/\/sabateriabertran.fiproyecto.com\/ca\/menorquinas-de-piel-brillante-mujer-y-hombre\/\"><span class=\"cb-cfr\"><span>06<\/span><img width=\"768\" height=\"512\" src=\"https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/1000031680-768x512.webp\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width:760px) 46vw, 290px\" srcset=\"https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/1000031680-768x512.webp 768w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/1000031680-1000x667.webp 1000w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/1000031680-300x200.webp 300w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/1000031680-1024x683.webp 1024w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/1000031680.webp 1536w\" \/><\/span><span class=\"cb-cinfo\"><span><b>Menorquines o avarques<\/b><em data-no-translation=\"\" data-trp-gettext=\"\">1 producte<\/em><\/span><span class=\"cb-arr\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/span><\/span><\/a><a class=\"cb-cat cb-rv\" href=\"https:\/\/sabateriabertran.fiproyecto.com\/ca\/cuidado-del-calzado\/\"><span class=\"cb-cfr\"><span>07<\/span><img width=\"768\" height=\"1152\" src=\"https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/plantillas-marca-coimbra-polar-carbon-fresc-y-lana-768x1152.webp\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width:760px) 46vw, 290px\" srcset=\"https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/plantillas-marca-coimbra-polar-carbon-fresc-y-lana-768x1152.webp 768w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/plantillas-marca-coimbra-polar-carbon-fresc-y-lana-1000x1500.webp 1000w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/plantillas-marca-coimbra-polar-carbon-fresc-y-lana-200x300.webp 200w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/plantillas-marca-coimbra-polar-carbon-fresc-y-lana-683x1024.webp 683w, https:\/\/sabateriabertran.fiproyecto.com\/wp-content\/uploads\/2026\/10\/plantillas-marca-coimbra-polar-carbon-fresc-y-lana.webp 1024w\" \/><\/span><span class=\"cb-cinfo\"><span><b>Cura del cal\u00e7at<\/b><em data-no-translation=\"\" data-trp-gettext=\"\">5 productes<\/em><\/span><span class=\"cb-arr\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/span><\/span><\/a><a class=\"cb-cat cb-cat-all cb-rv\" href=\"https:\/\/sabateriabertran.fiproyecto.com\/ca\/tienda\/\"><span class=\"cb-cfr\"><span>08<\/span><strong>29<\/strong><small data-no-translation=\"\" data-trp-gettext=\"\">models amb el criteri de la casa<\/small><\/span><span class=\"cb-cinfo\"><span><b data-no-translation=\"\" data-trp-gettext=\"\">Tota la botiga<\/b><em data-no-translation=\"\" data-trp-gettext=\"\">Mostra el cat\u00e0leg complet<\/em><\/span><span class=\"cb-arr\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/span><\/span><\/a><\/div>\n<\/div>\n<\/section>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_section_6 et_pb_section et_section_regular et_flex_section cb-divi\">\n<div class=\"et_pb_row_6 et_pb_row et_flex_row cb-divi-row\">\n<div class=\"et_pb_column_6 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone cb-divi-col\">\n<div class=\"et_pb_code_6 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"cb\">\n<section class=\"cb-cta-band\" aria-label=\"M\u00e9s d\u2019un segle caminant amb tu\">\n<div class=\"cb-wrap cb-cta-in cb-rv\">\n<div><h2 class=\"cb-h2\">M\u00e9s d\u2019un segle caminant amb tu<\/h2><p>Si ens vols con\u00e8ixer en persona, t\u2019esperem a la nostra botiga f\u00edsica de Vilafranca del Pened\u00e8s.<\/p><\/div>\n<div class=\"cb-btns\"><a class=\"cb-btn cb-bgold\" href=\"\/ca\/tienda-fisica\/\">Visita\u2019ns a la botiga<svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a><\/div>\n<\/div>\n<\/section>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_cb_ca_title":"La nostra hist\u00f2ria: sabaters des de 1923 | Cal\u00e7ats Bertr\u00e1n","_cb_ca_desc":"M\u00e9s de cent anys i quatre generacions de la fam\u00edlia Bertr\u00e1n al Carrer de la Cort de Vilafranca del Pened\u00e8s. Coneix la hist\u00f2ria de la nostra sabateria.","footnotes":""},"class_list":["post-1441","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nuestra historia: zapateros desde 1923 | Cal\u00e7ats Bertr\u00e1n<\/title>\n<meta name=\"description\" content=\"M\u00e1s de cien a\u00f1os y cuatro generaciones de la familia Bertr\u00e1n en el Carrer de la Cort de Vilafranca del Pened\u00e8s. 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